What does the word minimalist mean to you? White-washed, Instagram-bait interiors? Overpriced Scandinavian designers? Kinfolk magazine? IKEA flat-pack furniture?
You’re not alone. Today, it’s a word mostly used to describe a certain modern aesthetic. One that values blank space, a monochrome color palette and clean lines above all else.
But in terms of lifestyle, it has another meaning. It’s about having only what you need. No excess. No clutter. Just the essentials. The key possessions required to get by.
It’s a school of thought we can really get behind, particularly when it comes to our wardrobes.
Imagine not having to worry about what to wear, safe in the knowledge that whatever occasion arises, you’re equipped with the sartorial tools to deal with it. That’s the beauty of a minimalist wardrobe. A clothing & accessories collection comprised of everything a man needs – and nothing he doesn’t. No dead weight, no trends, just time-honored essentials that can always be relied on.